Avinash joined Remidio, at a time when Marketing to generate leads was primarily offline, and lead sourcing through digital marketing was non existent as a function. Avinash had to figure out the right medium, the right content, and the right digital strategy by which we could reach our customers -ophthalmologists and public health programs, in India and the US. Within 1.5 years, we started having significant number of inbound inquiries - and this contributed nearly 25% of the total sales. Avinash next worked on automating the sales process within Remidio. This required making not only the right choice of software, but significant, first principles approach to designing the lead through demo through closure, documentation process as well as the customisation of dashboards for review by different functions within the organization. This was a heavy lift that was single-handedly led by Avinash. He has the right blendof a de novo versus a playbook approach to marketing and sales automation.

Avinash's digital marketing strategy gave KDDAD a powerful market launch, driving rapid traffic grow ththrough organic and promotional efforts.

Avinash's efforts have been transformative for Remidio. He implemented Zoho CRM from scratch, streamlining lead management with automations that improved sales follow-ups and boosted ROI. Also, his marketing strategies helped rank our web pages in the top 3 on Google, resulting in 400% increase in organic leads. I highly recommend him for driving impactful digital transformations.